Products that Doris Endorsed

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docwheels
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Products that Doris Endorsed

Unread post by docwheels » 09 Sep 2019, 13:39

As I've been listening to the 1948-1949 Bob Hope radio shows on which Doris was a routine guest, I've recognized that her voice was a regular part of the Swan Soap ads that were integrated into the show. I've pulled out three examples that you can listen to or download from my Google Drive (see below).

I also know that she appeared in at least one print Swan Soap ad and appeared in a few other print ads (I tried to attach some images but didn't seem to do it right, so I'll also add those on Google drive).

Since one of the primary things that "stars" do today is create their own fashion, cosmetic, jewelry, food, shoes, etc lines - I wondered if Doris was once again showing the way for today's actors and musicians by her early product endorsements. For example, Mary Anne Barothy's book - Day at a Time - seems to indicate Ms. Day was going to be the face of a cosmetic line in the 1970's - but I can't find anything more about that.

Not including all the ads and movies that have used Doris' musical tracks - are any of you aware of other products that Doris endorsed?

Quick audio clips of radio show ads for Swan Soap and images of print ads:

https://drive.google.com/file/d/1hHLZmA ... sp=sharing
https://drive.google.com/file/d/1aQtr4v ... sp=sharing
https://drive.google.com/file/d/1u7pKuH ... sp=sharing
https://drive.google.com/file/d/1iQJJ1E ... sp=sharing
https://drive.google.com/file/d/1wneNFr ... sp=sharing
https://drive.google.com/file/d/1UExlEL ... sp=sharing
https://drive.google.com/file/d/1pQ8NwS ... sp=sharing
https://drive.google.com/file/d/1HJ-2MA ... sp=sharing

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Musiclover
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Re: Products that Doris Endorsed

Unread post by Musiclover » 09 Sep 2019, 23:35

Hi, Docwheels -- When Doris endorsed Swan soap, she was actually a weekly cast member of Bob Hope's radio show. In the early 1950s, though, she began endorsing other products on her own. Two that I recall are Lustre Creme shampoo and Lux soap. Later she did print ads for Parker pens, Napier jewelry, RC Cola, and even International Harvester farm equipment (!). She also endorsed recording equipment and kitchen appliances, but I don't recall which brands. Just prior to the publication of her autobiography in 1976, she was a spokeswoman for Studio Girl cosmetics, a Helene Curtis line. Hope this helps your quest.

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jmichael
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Re: Products that Doris Endorsed

Unread post by jmichael » 10 Sep 2019, 06:17

In addition to what Judy mentioned above, Doris filmed a commercial for a margarine spread in the mid-seventies. It was directed by a high profile director but I cannot recall his name at the moment. And then there was that misguided attempt by Barry Comden to launch a Doris Day Pet Food line but that was a huge debacle. I bet Paul Brogan will know more about this topic and I hope he comments.

Michael
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docwheels
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Re: Products that Doris Endorsed

Unread post by docwheels » 10 Sep 2019, 11:34

Musiclover wrote:
09 Sep 2019, 23:35
Hi, Docwheels -- When Doris endorsed Swan soap, she was actually a weekly cast member of Bob Hope's radio show. In the early 1950s, though, she began endorsing other products on her own. Two that I recall are Lustre Creme shampoo and Lux soap. Later she did print ads for Parker pens, Napier jewelry, RC Cola, and even International Harvester farm equipment (!). She also endorsed recording equipment and kitchen appliances, but I don't recall which brands. Just prior to the publication of her autobiography in 1976, she was a spokeswoman for Studio Girl cosmetics, a Helene Curtis line. Hope this helps your quest.
Thank you for these great pointers - gives me lots of ideas for more search terms. And since I'm one of those weird people who loves doing research - this is very helpful.

docwheels
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Re: Products that Doris Endorsed

Unread post by docwheels » 10 Sep 2019, 11:38

jmichael wrote:
10 Sep 2019, 06:17
In addition to what Judy mentioned above, Doris filmed a commercial for a margarine spread in the mid-seventies. It was directed by a high profile director but I cannot recall his name at the moment. And then there was that misguided attempt by Barry Comden to launch a Doris Day Pet Food line but that was a huge debacle. I bet Paul Brogan will know more about this topic and I hope he comments.

Michael
Thank you for the tip about the margarine. I read about the Comden "mess" and just shook my head about that. But then I guess even today famous people still get "used" by others as is evidenced by all the social media "influencers" who got caught up in the Frye Festival fiasco. Really appreciate you're taking the time to share this info.

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Jas1
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Re: Products that Doris Endorsed

Unread post by Jas1 » 11 Sep 2019, 08:52

The producer of the 70s marg add - Nicholas Rogue?

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jmichael
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Re: Products that Doris Endorsed

Unread post by jmichael » 11 Sep 2019, 09:42

Jas1 wrote:
11 Sep 2019, 08:52
The producer of the 70s marg add - Nicholas Rogue?
Yes. That is the name I could not recall. Thank you, James!

Michael
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jmichael
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Re: Products that Doris Endorsed

Unread post by jmichael » 11 Sep 2019, 11:30

jmichael wrote:
11 Sep 2019, 09:42
Jas1 wrote:
11 Sep 2019, 08:52
The producer of the 70s marg add - Nicholas Rogue?
Yes. That is the name I could not recall. Thank you, James!

Michael
Minor correction. I think the correct spelling is Nicholas Roeg who was a notable cinematograher turned director. He is probably most famous for directing Don't Look Now and The Man Who Fell To Earth.
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howard
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Re: Products that Doris Endorsed

Unread post by howard » 12 Sep 2019, 10:50

Doris looked great in that margarine commercial. It looks to be shot at her Beverly Hills home.
Like Irene Dunne done.

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