Que Será Será on new smartphone ad
Posted: 17 Feb 2019, 16:53
Not sure if you're seeing this outside of UK yet but it's all over the TV channels in the UK and set for a global audience. The ad, calling it ‘The Future’, from the lyric 'The future's not ours to see', presumably, has won a Best Ad Award. I saw a page as long as a short story mentioning all the people involved - but really Doris, the composers and the original musicians deserve most of the credit!Doris Day sang the song Que Será Será back in the 1950s, but Samsung is giving the song new life as the soundtrack to a spot that is anything but stuck in the past. 'The Future’ shows how the features of the Samsung Galaxy are charging ahead, which juxtaposes the laissez-faire attitude of the classic song with the brand’s forward-thinking innovation."
But you can't hear Doris sing it without feeling a thrill!